Billboard – 970×250: Format with the highest viewability, focusing on the user's first impact.

Display2Ad: telling your audience what they want to hear

Context2 is the first Artificial Intelligence (AI) with a high degree of granularity in Contextual Targeting. What does this mean in practice? Well, Google announced that the use of third-party cookies will be discontinued from the second half of 2024. The measure will change the media strategies we use today. Context2 anticipated the solution to this pain with Display2Ad.
The solution adapts content with real-time context, while optimizing delivery for the campaign objective. The solution is an evolution of Dynamic Creative Optimization (DCO), and operates on three tiers of data:

1º URL;
2º Article Title;
3º Content of the Article and its context.

Context2 will adapt the creative copy according to the content the user is consuming at that moment. The tool works in a practical and simple way! This page has three banners powered by Display2Ad. We invite you to pay attention to the texts of the three banners in this article. Then, as you refresh the page, you will notice that the copies will be different, still in accordance with the content of the page.

Display2ad: the right time and place

Context2 guarantees Brand Safety and prevents Ad Fraud, along with intelligence capable of understanding new assets and inventories without damaging the brand’s reputation. Media buying is done with a view to impacting the target in a non-invasive way, according to the best moment. That is, your digital advertising appears at the time of greatest propensity to purchase.
The creatives are also altered by AI, so the technology generates the developments of KVs for all formats. This way, the process becomes more agile in developing pieces for your campaign. This way, the user will have a more relevant experience with advertising and advertisers will save time and resources for creative adaptations.

Half Page – 300×600: Format with great results involving clicks.

Display2Ad Specifications

Finally, check out the specifications for running your campaign with Display2Ad:

Devices

  • Tablet
  • Mobile
  • Desktop

Ad Sizes

  • Billboard – 970×250
  • Medium Rectangle – 300×25
  • Half Page – 300×600

Ad Setup

  • Ad Template

Assets

  • Accepted extensions: .AI or .PSD file
  • Font: File for use in texts
  • Color model: RGB
  • Security areas:
    • Medium Rectangle: 200x150px
    • Half Page: 250x200px
    • Billboard: 325x210px

Medium Rectangle – 300×250: Format with the largest inventory available in programmatic media.

Billboard – 970×250: Technology that allows streaming videos, without overloading the user's internet.

Video2Ad: the first streaming video on display inventory

Context2 is the first streaming video solution in the Display directory using Generative Artificial Intelligence (AI) technology. The solution uses the same technology as Display2Ad, making it the world’s first video DCO delivered to display inventory with high impact in prominent layouts, which can be personalized with the technology. C2 presents technology that features an innovative adtech solution, designed to enhance the results of your Digital Marketing campaigns. The ads are delivered in out-stream video that can be deployed into display inventories, personalized using AI technology. Streaming video does not overload the user’s internet, as their browser does not need to download the video to play it. The video advertising generates more user engagement compared to text ads. The format, being informative and with didactic language, can capture the user’s attention more easily. The video content increases the value perceived by your target, contributing significantly to the brand’s good reputation.

How Video2Ad Revolutionizes DCO

Dynamic ads in out-stream videos can be tailored specifically to the user’s individual interests, after all, your audience wants to receive relevant messages and your brand wants to increase the chances of conversion. In short, the benefits of personalization are:
  • better user experiences;
  • increased recognition;
  • greater engagement with the target audience.

C2 is the only DCO with technology for adapting texts and assets by page content, while the other DCOs work only with the publisher’s content segment. The technology adapts the ad message to the content, using keywords and themes from the page’s content. Thus, the user has an immersive, useful and unique experience.

Billboard – 970×250: Technology that allows streaming videos, without overloading the user's internet.

Video2Ad Specifications

Adapt your message, product, and CTA dynamically, based on the contextual content of the page where the ad is located.

Devices

  • Tablet
  • Mobile
  • Desktop

Ad Sizes

  • Format: MP4
  • Aspect Ratio: 16:9 (horizontal) or 9:16 (vertical)
  • Time: Max 30s
  • Max weight: Unlimited, send videos in the best possible quality
  • The video must be raw/clean, without overlapping elements; text, vectors, etc.
    They will be added via the platform, so don’t forget to send them

Assets

  • Logo: EPS / SVG / PNG
  • Images: EPS / SVG / PNG
  • KV: IA / PSD
  • Text fonts to use

Ad Setup

  • Ad Template

Comments

  • The files must be sent in a .zip containing all the elements that will be used to create the part, without any external file calls.
  • Submit a campaign concept/summary.
  • Send CTA, or your communication line.
  • Don’t forget to send the ClickTags.

Social2Ad:

Expand your audience base with Social2Ad. Complement your Social strategy and increase your Meta’s reach to the entire internet. The solution is plugged into DCO to personalize your message according to the content the user is consuming. Discover new territories and audience bases generated with media intelligence.

The format replicates the formats of Instagram Stories and Reels (300×600) using Display placement. With this, you have the possibility to expand the target and reach in the brands’ Social placements.

Applications

Context2 uses the piece URL that is on the Meta platform and allows the following applications:

  • Export piece with copy as configured on Meta;
  • Export only the adjusted video;
  • Export the adjusted video and with DCO and/or different copy options to be used according to the content we buy on Display.

Half Page – 300×600: Formato com ótimos resultados envolvendo cliques.

Reporting

Social2Ad has a complete and transparent reporting with the following data:

  • Impressions
  • Range
  • Clicks
  • CTR
  • Viewability
  • Complete Views
  • Best performance’s Contexts

Display2Ad

Video2Ad

Display2Ad: telling your audience what they want to hear

Context2 is the first Artificial Intelligence (AI) with a high degree of granularity in Contextual Targeting. What does this mean in practice? Well, Google announced that the use of third-party cookies will be discontinued from the second half of 2024. The measure will change the media strategies we use today. Context2 anticipated the solution to this pain with Display2Ad.
The solution adapts content with real-time context, while optimizing delivery for the campaign objective. The solution is an evolution of Dynamic Creative Optimization (DCO), and operates on three tiers of data:

1º URL; 2º Article Title; 3º Content of the Article and its context.

Context2 will adapt the creative copy according to the content the user is consuming at that moment. The tool works in a practical and simple way! This page has three banners powered by Display2Ad. We invite you to pay attention to the texts of the three banners in this article. Then, as you refresh the page, you will notice that the copies will be different, still in accordance with the content of the page.

Display2ad: the right time and place

O Context2 guarantees Brand Safety and prevents Ad Fraud, along with intelligence capable of understanding new assets and inventories without damaging the brand’s reputation. Media buying is done with a view to impacting the target in a non-invasive way, according to the best moment. That is, your digital advertising appears at the time of greatest propensity to purchase. The creatives are also altered by AI, so the technology generates the developments of KVs for all formats. This way, the process becomes more agile in developing pieces for your campaign. This way, the user will have a more relevant experience with advertising and advertisers will save time and resources for creative adaptations.

Display2Ad Specifications

Finally, check out the specifications for running your campaign with Display2Ad:

Devices

  • Tablet
  • Mobile
  • Desktop

Ad Sizes

  • Billboard – 970×250
  • Medium Rectangle – 300×25
  • Half Page – 300×600

Ad Setup

  • Ad Template

Assets

  • Accepted extensions: .AI or .PSD file
  • Font: File for use in texts
  • Color model: RGB
  • Security areas:
    • Medium Rectangle: 200x150px
    • Half Page: 250x200px
    • Billboard: 325x210px

Video2Ad: the first streaming video on display inventory

Context2 is the first streaming video solution in the Display directory using Generative Artificial Intelligence (AI) technology. The solution uses the same technology as Display2Ad, making it the world’s first video DCO delivered to display inventory with high impact in prominent layouts, which can be personalized with the technology. C2 presents technology that features an innovative adtech solution, designed to enhance the results of your Digital Marketing campaigns. The ads are delivered in out-stream video that can be deployed into display inventories, personalized using AI technology. Streaming video does not overload the user’s internet, as their browser does not need to download the video to play it. The video advertising generates more user engagement compared to text ads. The format, being informative and with didactic language, can capture the user’s attention more easily. The video content increases the value perceived by your target, contributing significantly to the brand’s good reputation.

How Video2Ad Revolutionizes DCO

Dynamic ads in out-stream videos can be tailored specifically to the user’s individual interests, after all, your audience wants to receive relevant messages and your brand wants to increase the chances of conversion. In short, the benefits of personalization are:
  • better user experiences;
  • increased recognition;
  • greater engagement with the target audience.
C2 is the only DCO with technology for adapting texts and assets by page content, while the other DCOs work only with the publisher’s content segment. The technology adapts the ad message to the content, using keywords and themes from the page’s content. Thus, the user has an immersive, useful and unique experience.

Video2Ad Specifications

Adapt your message, product, and CTA dynamically, based on the contextual content of the page where the ad is located.

Devices

  • Tablet
  • Mobile
  • Desktop

Ad Sizes

  • Format: MP4
  • Aspect Ratio: 16:9 (horizontal) or 9:16 (vertical)
  • Max weight: Unlimited, send videos in the best possible quality
  • The video must be raw/clean, without overlapping elements; text, vectors, etc.
    They will be added via the platform, so don’t forget to send them

Ad Setup

  • Ad Template

Assets

  • Logo: EPS / SVG / PNG
  • Images: EPS / SVG / PNG
  • KV: IA / PSD
  • Text fonts to use

Comments

  • The files must be sent in a .zip containing all the elements that will be used to create the part, without any external file calls.
  • Submit a campaign concept/summary.
  • Send CTA, or your communication line
  • Don’t forget to send the ClickTags.

Social2Ad:

Expand your audience base with Social2Ad. Complement your Social strategy and increase your Meta’s reach to the entire internet. The solution is plugged into DCO to personalize your message according to the content the user is consuming. Discover new territories and audience bases generated with media intelligence.

The format replicates the formats of Instagram Stories and Reels (300×600) using Display placement. With this, you have the possibility to expand the target and reach in the brands’ Social placements.

Applications

Context2 uses the piece URL that is on the Meta platform and allows the following applications:

  • Export piece with copy as configured on Meta;
  • Export only the adjusted video;
  • Export the adjusted video and with DCO and/or different copy options to be used according to the content we buy on Display.

Reporting

Social2Ad has a complete and transparent reporting with the following data:

  • Impressions
  • Range
  • Clicks
  • CTR
  • Viewability
  • Complete Views
  • Best performance’s Contexts

Brasil
Av. Nova Independência, 87
8º andar – Sala 82, Cidade Monções
– São Paulo – SP, 04570-000

Estados Unidos
66W Flagler Street 9th Floor Suite 900
Miami, FL 33130 – United States

By Overview Adtech