Privacy Policy of Context2
Who is responsible for your data?
Context2 Ltda. (hereinafter “Context2 AI”) is the entity responsible for processing your personal data to provide the services explained in section 3 of this policy. Our headquarters are located at Avenida Engenheiro Luiz Carlos Berrini, 550, 4th floor, cj 41, Cidade Monções, São Paulo-SP, CEP 04571-000, Brazil.
Our Commitment to Privacy
Context2 respects your right to data privacy. This policy explains your rights under the General Data Protection Regulation (GDPR).
What we explain here:
Purposes: Why Context2 uses your data.
Legal Basis: The justification for each purpose.
Data Sharing: When and with whom we share your data.
Data Retention: How long we keep your data.
Your Data: What information we collect and how.
Context2 is committed to protecting your privacy and ensuring that your personal data is collected, used and processed in a fair, transparent and lawful manner. This Privacy Policy describes how we collect, use and process your personal data when you visit our website or use our services.
1. Who We Are
Context2 is a technology company headquartered in São Paulo, Brazil. We specialize in providing digital advertising solutions for advertisers and publishers.
Used Domains
- context2.ai
- ads.context2.ai
- adm.context2.ai
2. What data do we collect?
Browsing data:
IP address (Used for fraud prevention / Geolocation / Frequency)
Browser type and operating system (user-agent)
Date and time (Performance measurement and delivery improvement)
Pages visited (Understand behavior and interest)
Referrer URL (Verify the qualification of the page where the ad was served)
Device data:
Unique device identifier
Device type
Operating system
3. How we use your data?
We use your data to:
Provide and improve our services: Your data may be used to deliver relevant ads to you and to improve the performance of advertising campaigns.
Measure the performance of our services: Your data may be used to measure the performance of our advertising campaigns and to generate reports for our clients.
Personalize your experience: Your data may be used to personalize your experience on our website.
Protect our systems and prevent fraud: Your data may be used to protect our systems against unauthorized access and to prevent fraud.
Send relevant communications: Your data may be used to send relevant communications about our services, such as newsletters and ads.
4. Legal Basis for Data Processing
The processing of your personal data by Context2 is based on one of the following legal bases:
Consent: You may consent to the use of your data for specific purposes, such as to receive personalized ads.
Contract: The processing of your data may be necessary for the performance of a contract between you and Context2, such as for the delivery of ads that you purchased.
Legitimate interest: Context2 may have a legitimate interest in processing your data for specific purposes, such as to improve its services or prevent fraud.
Legal obligation: Context2 may be required by law to process certain data, such as for tax or public safety purposes.
5. Data Sharing
Data Transfer and International Transfers
Context2 generally does not transfer your data to third parties for processing related to the purposes described above. However, if necessary, any transfers will always be based on a legal justification.
For advertising services, we may share data with some partners:
Google Authorized Buyers Program (Google LLP): Provides access to media buying services.
Microsoft: Provides access to media buying services.
Google Campaign Manager 360: Provides ad serving solutions.
We only work with partners who guarantee full compliance with the GDPR requirements and sign data processing agreements in accordance with the regulations. You can find their privacy policies on their respective websites.
Your rights
You have the right to:
Access your personal data and know how it is processed.
Rectify any inaccurate personal data.
Request the deletion of your personal data, when applicable.
Request the restriction of the processing of your personal data in certain circumstances.
Object to automated decision-making.
Object to the processing of your data where the legal basis is legitimate interest (as explained in section 4).
Data portability: Receive your data in a structured format for transfer to another data controller, when applicable.**
Withdraw the consent granted to Context2.
Exercising Your Rights
You can exercise your rights free of charge at any time in the following ways:
Send an email to dpo@context2.ai, specifying the right you wish to exercise and including your identifying information.
Send a written request to our headquarters address (Avenida Engenheiro Luiz Carlos Berrini, 550, 4th floor, cj 41, Cidade Monções, São Paulo-SP, CEP 04571-000, Brazil), specifying the right and including your identifying information.
You can also unsubscribe from future marketing communications by clicking the “unsubscribe” link found in any such communication you receive from us.
Right to Lodge a Complaint
You have the right to lodge a complaint with the Brazilian National Data Protection Authority if you believe Context2 has violated data protection regulations in relation to your personal data.
Data Retention
We will only retain your data for as long as necessary to provide our services. Once your data is no longer necessary, it will be blocked and only accessible by public authorities for legal, administrative or tax purposes, in accordance with the deadlines established by the relevant regulations. After the blocking period, the data will be permanently deleted.
Cookies
For information on how Context2 uses cookies, please refer to our separate Cookies Policy.
Security and Confidentiality
Context2 is committed to protecting your information. We implement appropriate technical, physical, and administrative measures to store and protect the information we collect from you, preventing unauthorized access or disclosure.
Minors
The services of Context2 are not intended for use by minors under 14 years of age without the prior authorization of their parents, guardians, or legal representatives. These representatives are solely responsible for all actions taken by minors under their care on our website, including filling out forms with personal data and marking any accompanying checkboxes. As Context2 cannot control whether users are minors, it is the responsibility of parents and guardians to implement the necessary mechanisms to prevent unsupervised access to the website and prevent minors from providing personal data without their supervision. Context2 is not responsible for this aspect.
6. Data Retention
Your personal data is stored for different periods of time, depending on the purpose for which it was collected. The criteria used to determine the data retention period include:
The purpose for which the data was collected.
The applicable legal and regulatory requirements.
The business needs of Context2.
After the retention period, your data is deleted securely.
7. Your rights
You have the right to:
Access your personal data: You can request a copy of your personal data that we store.
Correct your personal data: You can request that we correct your personal data if it is inaccurate or incomplete.
Delete your personal data: You can request that we delete your personal data in certain circumstances.
Restrict the processing of your personal data: You can request that we restrict the processing of your personal data in certain circumstances.
Object to the processing of your personal data: You can object to the processing of your personal data in certain circumstances.
Request the portability of your personal data: You can request that we provide you with your personal data in a structured, easily readable machine format, and transmit that data to another controller, where technically feasible.
To exercise these rights, please contact us by email at dpo@context2.ai
8. Data security
Context2 takes all necessary technical and organizational measures to protect your personal data against unauthorized access, misuse, disclosure, alteration or destruction. These measures include:
Use of firewalls and encryption.
Restricted access controls to personal data.
Employee awareness and training on data privacy.
9. Changes to this Policy
We may change this Policy at any time. The latest version of the Policy will always be available on our website. In the case of material changes to the Policy, we will notify you by a notice on our website or by email (for users who have opted to receive electronic communications).
10. Contact
If you have any questions about this Policy, please contact us by email at dpo@context2.ai
Effective Date: 2024-04-18
Version: 1.1
Notes:
This policy does not apply to third-party websites that may be accessed through links on our website.
You should always read the privacy policy of each website you visit.
By using our website, you agree to the collection, use and processing of your personal data in accordance with this Policy.
ESCRITÓRIOS
Brasil
Av. Nova Independência,87
8º andar – Sala 82, Cidade Monções
– São Paulo – SP, 04570-000
Estados Unidos
66W Flagler Street 9th Floor Suite 900
Miami, FL 33130 – United States
CONTATO
context2@overviewtd.com
+55 11 5505-6137